for innocean berlin.
Hey Innocean,
you're looking for a

PR
Person.

I've been landing stories in international news cycles and moving public opinion for a decade. Focused on social impact campaigns. Maybe it's time I did it for you.

Marko Gregovic
Marko Gregovic · Berlin
MARKO GREGOVIC · BERLIN · OBAMA FELLOW · CAMPAIGN MAKER · CULTURAL HYBRID · AGENCY FOUNDER · FILMMAKER · MARKO GREGOVIC · BERLIN · OBAMA FELLOW · CAMPAIGN MAKER · CULTURAL HYBRID · AGENCY FOUNDER · FILMMAKER · 
// The Argument

It’s time brands started using the same tactics that win elections.

Hey Innocean, you might consider me, a PR pharmacist who knows how to make stories go viral in the real world.

I've designed and executed over 50 campaigns across 20+ countries, managing everything from grassroots initiatives to a political campaign that won six council seats.

I don't just act as a PR person - I diagnose the cultural context, prescribe the right narrative, and ensure the story travels efficiently through the media.

// Selected Earned Media

Stories that
ran.

Reuters: Adriatic Oil
01 · Reuters · CEE Bankwatch · National press
Adriatic Oil & Gas Drilling
DIAGNOSTIC
Part of Greenpeace Croatia campaign team. Narrative strategy and media outreach.
TREATMENT
  • Reframed drilling as economic risk to tourism - not just environment
  • Coalition messaging across NGOs around one pressure point
  • Timed media around government review windows
Outcome Croatia cancelled plans for Adriatic drilling.
Read story →
France 24: Invisible Zagreb
02 · AFP Wire · France 24 · International
"Invisible Zagreb" Social Impact Tour
DIAGNOSTIC
Campaign architect and communications lead.
TREATMENT
  • Built narrative around urban inequality with wire-service suitability in mind
  • Structured story access and coordinated journalist outreach
Outcome AFP pickup. France 24 international distribution.
Read story →
Macedonia spy story
03 · Croatian national press · 2017
"State Enemy" in Macedonia
DIAGNOSTIC
Not a campaign. A side effect of a few.
TREATMENT
  • Macedonian state TV accused me of fueling revolutions in Ukraine, Romania, Serbia, and Macedonia
  • Alleged British secret service connections. There were none.
  • Response: "What an honor."
What this means When your campaigns scare governments, you're probably doing something right.
Read story →
50+
Campaigns run
€1M+
Raised for clients via earned media
400%
Reach uplift, European Green Party
20+
Countries of media reach
// The Trajectory

Ten years of
landing things.

OF
2019
Obama Fellow
The Obama Foundation · Chicago / Global

Selected as one of 20 global civic leaders. Scaling community impact through narrative and organizing.

GMF
2018
Marshall Memorial Fellow
German Marshall Fund of the US

Transatlantic leadership program. Connecting policy, strategy, and structural change across the US and Europe.

Adriatic drilling cancelled
2014 → 2016
Climate & Energy Campaigner
Greenpeace · Zagreb

Campaigns against Adriatic oil drilling and Plomin C coal plant. Both were cancelled. Mobilized community stakeholders, coordinated media, built coalition pressure across NGOs.

Brodoto campaign Brodoto campaign
2015 → 2022
Founder
Brodoto Impact Agency · Zagreb / Belgrade

50+ campaigns for UNDP, IKEA, Microsoft and others. €1M+ raised for clients. Teams across two cities. Social impact campaigns that ran in AFP, France 24, Deutsche Welle, Lonely Planet.

Digital campaigns
2022 → 2026
Program Director
European Center for Digital Action · Brussels

Directed digital campaigns for progressive organisations and political parties across Europe. Multi-country, multi-channel. Integrated media data to measure and refine reach.

Kikiriki Film on set
2026 → Now
Film Producer & Founder
Kikiriki Film · Berlin

Founded a documentary company in Berlin. Managing full production cycles and building distribution partnerships.

// Nationality: Complicated

living and campaigning
across borders.

I'm a global news and politics junkie (I'm even subscribed to r/conservative)

Croatian born. EU-trained. Berlin-based. I've run campaigns across Zagreb, Brussels, Belgrade, and the Atlantic. I understand code-switching between cultures because I live it

Origin
Zagreb, HR
Base
Berlin, DE
Languages
EN / FR / HR
Networks
EU / US / Balkans
Currently
Building a startup + open to this

Let's find
out.

You need someone with taste, cultural instinct, and the ability to land things. If this page speaks to you, let’s chat.

marko.gregovic@gmail.com LinkedIn Profile →